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Following the remarkable success of the fragrance 9IX by Rocawear, the urban fashion house introduces a new limited edition scent, X (pronounced "ten"), $50-$65, that will be available at Macy's, Belk and Dillard's department stores.

"Rocawear is an iconic brand which is evident by our tenure in an ever-changing marketplace. We are about being bold and unapologetic with the products we create", Jay-z says. "X by Rocawear is our brand personified as it represents how we have evolved to remain consistently relevant as a leader of popular culture. The fragrance is unlike anything out there and is our way of celebrating this special moment in time."

Even Oprah Winfrey raved to best friend and business associate Gayle King that Jay-z smelled good on her Sirius radio show program. See what all the hype is about when this energizing aroma hits stores this September to commemorate Rocawear's momentous ten year anniversary.

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